AR Application
Hubbell AR
- 2014
- Released
- SE3D Interactive
An augmented reality marketing application that allowed users to interact with printed Hubbell posters through a mobile device. When viewed through the app, each poster triggered interactive 3D animations that brought Hubbell's marketplaces and product lines to life. The experience was designed to communicate product information in a more engaging and memorable way, forming part of a broader AR marketing campaign built around six interactive posters.
Challenge
Make Hubbell's industrial product marketing tactile and memorable by turning a print poster campaign into interactive 3D AR experiences — while keeping the framework flexible enough to support six different marketplaces and product lines.
Solution
Designed the core framework for the AR application, led the integration of AR interactions for the poster campaign, implemented the interactive 3D poster experiences and animations, and scripted UI elements and supported technical art needs across the campaign.
Outcome
Delivered a successful AR marketing campaign across six interactive posters that brought Hubbell's marketplaces and product lines to life through mobile AR.
Gallery
Contributions
- Designed the core framework for the AR application
- Led the integration of augmented reality interactions for the poster campaign
- Implemented the interactive 3D poster experiences and animations
- Scripted user interface elements and supported technical art needs
- Collaborated across art, animation, and development to deliver a successful AR marketing campaign
Collaborators
- 3D Artists
- Animators
- Programmer
- Creative Director
