Mobile Application
Hubbellville
- 2013
- Released
- SE3D Interactive
A 3D mobile sales application that allowed users to browse Hubbell's infrastructure product catalog within a fictional interactive town. The experience was designed to show how Hubbell products are used across real infrastructure environments, while also giving users access to detailed product information and a sales directory for follow-up with regional representatives. Hubbell today describes itself as a provider of electrical and utility solutions for critical infrastructure, which fits the positioning of the app as an interactive product discovery and sales tool.
Challenge
Make a sprawling industrial product catalog approachable for both customers and Hubbell's sales force — by showing real-world product use cases inside a navigable 3D environment, while keeping it performant on iPad 2 hardware and usable offline in the field.
Solution
Built the application framework and core interface systems, designed the interactive product-browsing experience inside the fictional Hubbellville town, implemented a live product catalog with offline access, and optimised the build for iPad 2 hardware constraints.
Outcome
Delivered a 3D sales-enablement tool that translated Hubbell's industrial catalog into a more visual, explorable experience and supported the sales force in the field.
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Contributions
- Developed the application framework and core interface systems
- Built the interactive product-browsing experience within the fictional Hubbellville environment
- Implemented a live product catalog with offline access
- Optimised the application for iPad 2 hardware constraints
- Supported the app as a sales enablement tool for the Hubbell sales force
- Helped translate a large industrial product catalog into a more visual, explorable 3D experience
Collaborators
- 3D Artists
- Programmer
- Creative Director
